Kick Start Your Career Today - Online Program

Join our free, fully online 20-week program to jump-start your career in Digital Marketing — no experience needed. This program includes a 250-hour paid internship.

Our free program offers you the opportunity to learn all you need to be successful in a digital marketing career, both in the classroom and on the job, in a paid internship – from the technical knowledge to the soft skills that will help you achieve your potential. After the program, graduates are connected with Generation employer partners.

This is an equal opportunity program, and auxiliary aids and services are available upon request to individuals with disabilities.

Program Length

20 Weeks

Full-Time, Online

Presented in partnership with OBT Logo

About Opportunities for a Better Tomorrow

OBT’s nationally recognized workforce development program provides youth and adults in New York City with an integrated approach to education and job training, with opportunities to advance into jobs in different sectors, or continue their education. Our advanced training programs for high school graduates include health care, technology, and construction career opportunities. Information on OBT’s full suite of programs can be found at

A Few Simple Steps

  1. 15 minutes 1


    Apply online for the Digital Marketing program.
    Sign Up

  2. 2 hours 2

    Attend An Information Sessions

    Get excited! We'll help you on your journey. Program staff will contact you within 1-2 days of receiving your application to schedule you for an info session where you’ll learn more about the program.

  3. 1-2 hours 3

    Video Interview

    Program staff will take the time to get to know you and learn about your interests and goals for the program.

  4. 3-4 hours 4


    At the interview, we will schedule for a follow up session in which you will take an assessment to show your literacy and math knowledge. We’ll use that assessment to determine what support you need to be successful.

  5. 30 minutes 5

    Independent Performance Task

    You’ll be assigned a short task, so you can show us your creative side.

  6. 4 hours 6


    Orientation is a chance to meet the instructor, mentor, and the rest of the team that will be supporting you through the program. You will leave orientation understanding what will happen over the course of the program.

  7. 7

    Class Begins!

    Every day, you'll learn new skills to help you advance your career.


Certificate Icon

Facebook Certified Digital Marketing Associate

Certificate Icon

Google Analytics Certificate


  • Be between 17-24 years old
  • Have a high school diploma or a GED (Those who have an associate’s, bachelor’s degree or higher do not qualify)
  • Be authorized to work in the US
  • Be a resident of New York City
  • Currently be un- or underemployed
  • Have access to a smart phone or other device capable of getting online


Questions? Reach out!

Our team looks forward to hearing from you and sharing how Generation can help you reach your goals.

Call: 718-387-1600

Opportunities for a Better Tomorrow - Bushwick
25 Thornton Street
Brooklyn, NY 11206

What is Digital Marketing?

If you've ever gone on Facebook and seen posts from a brand you follow or searched something on Google and seen ads relevant to that search pop up, that's digital marketing! Digital marketers are responsible for connecting a brand with current or prospective customers in digital channels such as search engines, social media, email, and other websites.

Is this program right for you?

Take our Quiz

Skills Earned

Technical Skills

We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:

  • Building Digital Marketing Plans
  • Branding
  • Content Creation
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Utilizing Social Media & Social Networks

Behavior & Mindsets

In every job, there are key skills that will help you be successful. We'll help you learn how to:

  • Communication
  • Teamwork
  • Time Management
  • Personal Responsibility
  • Future Orientation
  • Growth
  • Persistence

What your journey will look like

  • 1

    Step 1

    Complete an application.
  • 2

    Step 2

    Complete Generation's orientation process with Generation staff. Together, we'll make sure you're ready to begin class with the resources you need to succeed.
  • 3

    Step 3

    Begin your program. Complete all assigned homework and come to class each day ready to learn and engage with your cohort and your instructor.
  • 4

    Step 4

    As training progresses, you'll work with the Generation team on mock interviews and perfecting your resume.
  • 5

    Step 5

    Graduate and celebrate your achievement with your friends and family. Generation staff will work with you as you apply for jobs and interview with Generation employer partners.
  • 6

    Step 6

    Continue to advance your career. Share your successes with the Generation team and stay connected with Generation.

How we prepare you

In a world of employment programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.


The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.

Resume Building

The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.

Interview Rehearsal

By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

Ongoing Support

After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.

Ongoing benefits of Generation

A Trusted Network

Continued contact with the alumni network


Events and workshops to help you keep growing

Give Back

Become a mentor to help others


Troubleshoot your job challenges